As vital as it is to maintain your physical health during this epidemic, it’s important not to overlook mental and spiritual well-being. An increasing number of consumers are turning to cannabinoids (CBD) to safeguard all three. Boston-based brand, beam is leaning hard into the space with a product it claims can benefit both body and mind. And the company is doing its part to share those benefits with people who need it most.
Through April 6th, beam is offering a 50% discount to all medical professionals placing an order online. During the COVID-19 crisis, an additional 10% of net sales are being donated to the Greater Boston Food Bank. The leading hunger-relief agency of New England is providing assistance to communities most at-risk.
“As we navigate these challenging times, it’s very important to beam to maintain our ‘people first’ ethos,” says Kevin Moran, a former professional baseball player who co-founded the company with fellow pro athlete, Matt Lombardi. “This means we take care of ourselves, our teammates and our community equally, and advocate a holistic approach to wellness where our products are a complement to a healthy, active lifestyle.”
To that last point, beam is offering live Instagram sessions featuring meditation and high-intensity interval training. For those that are looking to maintain a workout regimen while the gyms are closed, this is a great way to share the experience with some of the brand’s 48,000 followers. Post-workout, you can restore yourself with The Fixer, one of their top-selling products, designed to aid in soreness and fatigue.
Already a rapidly growing market, CBD sales are expected to spike in the weeks ahead. Consumer researcher shows that majority of users turn to the non-psychoactive hemp extract to deal with issues of anxiety—which will be in no short supply as the country sustains the practice of social distancing.
The good news is that as these brands take in added sales, many of them are giving it right back to worthwhile causes. Crazy Calm, a CBD coffee company based in Austin, Texas, is donating all profits from online orders to DirectRelief.org, an organization providing healthcare professionals with medical resources. Smile, makers of CBD gummies, is directing its proceeds towards the UN’s COVID-19 response fund.
Of course, you don’t have to be a CBD consumer in order to contribute directly to these charitable endeavors. But if you are looking to explore the purported benefits of cannabinoids, now’s a great time to dabble.