Kristen Bell
Photo: Axelle/Bauer-Griffin/FilmMagic

Celebrities have returned to creating their own beauty brands. Nature is healing.

The latest famous person to reinvigorate the trend is actress Kristen Bell, who is launching a CBD skin-care line with Lord Jones, maker of hemp-derived CBD-infused luxury products like good-mood elixirs, ingestible face oil, and chill balm. Bell’s brand will be called Happy Dance, and will feature the quality CBD Lord Jones is known for, but at a more affordable price point and in simpler, “easy-to-use formulations,” to help bring the buzzy three-letter ingredient to the masses. But how did this pairing come to be?

Bell says she first discovered Lord Jones’s products two years ago, decided the brand’s body lotion is one of the things she can’t live without shortly thereafter, and has been using them ever since. “I was skeptical at first, but was quickly blown away by the quality, integrity, and consistency in all of the products,” Bell said in a statement. Soon she was meeting with Lord Jones founders Rob Rosenheck and Cindy Capobianco, and they aligned on a shared desire to make a more accessible CBD line. And just like that, another celebrity beauty brand and another CBD beauty brand are born in tandem.

No word on what specific products will live in the line of “everyday pick-me-ups” designed to be used daily, but you can head over to Happy Dance’s very bright website for updates between now and the launch slated for fall.

Kristen Bell Is Launching a CBD Skin-Care Line